… and this is why most people have terrible or just very ‘meh’ launch experiences.
Launching is a series of skills and arguably the most important skills to acquire if you have an online business.. Launching is the release of an offer to the public. Think about how Apple has people lining up around the corner the night before a new iPhone is released...
There’s media attention.
People line up the night before with glee at the idea of being the first person inside the store on the day of release. People sign up weeks and months in advance, waiting for the day they get to hold the product in their hands.
This is not an accident. This is created through a deep understanding of buyer psychology, energetic mastery, and creative communication strategy.
Launching is the secret to building blue-chip brands, establishing authority and influence, and the difference between a business that does OK and one that’s wildly profitable.
Launching products, courses, and group programs are how we reach more people, fast. It’s the simplest and most effective way to scale not only your revenue but your impact.
To reach more people without trading more time for money, you need to master the Art & Science of Launching
Every time you think about launching, you either freeze up in overwhelm or get exhausted just thinking about the stress involved in going through this whole show & dance again.
You’re worried that you’ve burned through all of your organic reach and you don’t know how to grow your audience to reach new people who are excited to hear about your offer.
When you do launch, you’re nowhere near your launch goal and you’re left feeling disappointed that after all of this time, energy and effort you didn’t get the big payday that you hoped for and you have no idea why…
You don’t know what to talk about or how to create content in the lead up to your offer that has people ready to buy, and you end up stressed out chasing people during your open cart when really it should be the most fun, relaxed and enjoyable part of the whole process.
You want to go bigger but are worried that if you do, your customers won’t get the same results. Maybe you’ve already tried and when you did, it resulted in resentment, bitterness, complaints, and maybe even some refund requests. You think that in order to maintain your integrity for transformation and results, you have to keep your program capped with smaller numbers but part of you know there must be another way…
You get triggered when you see other people doing these crazy big multi 6 figure and even 7 figure launches and you wonder what the hell they have that you don’t? HINT: it’s not a bigger audience in case you were wondering…