… and this is why most people have terrible or just very ‘meh’ launch experiences.
Launching is a series of skills and arguably the most important skills to acquire if you have an online business.. Launching is the release of an offer to the public. Think about how Apple has people lining up around the corner the night before a new iPhone is released...
There’s hype.
There’s media attention.
There’s anticipation.
People line up the night before with glee at the idea of being the first person inside the store on the day of release. People sign up weeks and months in advance, waiting for the day they get to hold the product in their hands.
This is not an accident. This is created through a deep understanding of buyer psychology, energetic mastery, and creative communication strategy.
Launching is the secret to building blue-chip brands, establishing authority and influence, and the difference between a business that does OK and one that’s wildly profitable.
Launching products, courses, and group programs are how we reach more people, fast. It’s the simplest and most effective way to scale not only your revenue but your impact.
To reach more people without trading more time for money, you need to master the Art & Science of Launching
Most people think that launching is just learning a few ‘strategies’.
But there's a problem:
Every time you think about launching, you either freeze up in overwhelm or get exhausted just thinking about the stress involved in going through this whole show & dance again.
You’re worried that you’ve burned through all of your organic reach and you don’t know how to grow your audience to reach new people who are excited to hear about your offer.
When you do launch, you’re nowhere near your launch goal and you’re left feeling disappointed that after all of this time, energy and effort you didn’t get the big payday that you hoped for and you have no idea why…
You don’t know what to talk about or how to create content in the lead up to your offer that has people ready to buy, and you end up stressed out chasing people during your open cart when really it should be the most fun, relaxed and enjoyable part of the whole process.
You want to go bigger but are worried that if you do, your customers won’t get the same results. Maybe you’ve already tried and when you did, it resulted in resentment, bitterness, complaints, and maybe even some refund requests. You think that in order to maintain your integrity for transformation and results, you have to keep your program capped with smaller numbers but part of you know there must be another way…
You get triggered when you see other people doing these crazy big multi 6 figure and even 7 figure launches and you wonder what the hell they have that you don’t? HINT: it’s not a bigger audience in case you were wondering…
SAY TO UNCLEAR, INEFFECTIVE Stressful Launching
& Hello To The 3 Pillars That Will Effectively Scale Your Impact.
✔️ A lack of energetic principles and mindset work in the launch process leads to launch burnout. Applying intuition, manifestation, and conscious decision creates simplicity, fun, ease, flow, and endless creativity.
✔️ Traditional product launch formulas don’t teach the applications of emotional intelligence, boundaries, regulation and leadership required to create expansive and transformational experiences for not only you, but your entire team and all of your customers.
✔️ Mindset and manifestation alone (all woo and no practical do) will only get you so far. When you master the advanced positioning and conversion strategies coupled with business energetics you end up with an unfathomable, wildly profitable launch (like 80% profit margins and 60x ROAS).
goodbye
The Content Emporium
A fun, expansive, and wildly profitable launch system that you can use year after year. This is the last business training you’ll ever need.
Introducing
Energetics
Learn how to harness the power of energy to do the work so you don’t have to.
Prepare your nervous system to hold and receive more energy then it ever has before as you transition into a state of pure overflow and joy.
01.
mindset
Know who to hire, how to delegate and step into your next level of leadership and emotional intelligence.
Set clear boundaries, manage expectations and detach from people needing you in order to get results.
02.
Strategy
Add profit to every single stage of your launch funnel by mastering my advanced conversion strategies.
You will learn about upsells, downsells, tripwires, email marketing, sales systems, affiliates, paid advertising and more.
03.
The 3 Pillars of Scaled Impact
Offers
You will learn
- Outlining Your Irresistible Offer
- Creating Your Offer Framework + Content Pillars
- Your Offer Transformation + Irresistible Tagline
- Market Research
- Positioning Your Offer
Energetics & Mindset
- The Mindset of moving from 1-1 to selling group coaching
- Moving through procrastination, self sabotage and imposter syndrome
- Energy and mindset management throughout your first launch
Content
- Messaging, content & copy for your entire launch period
- Testimonials and social proof (before you have it!)
- Launch calendar & content plan template
- Basic case study/social proof template
Marketing
& Sales Psychology
- Learn how to use marketing psychology in a launch for conversions
- Create urgency even if you have an evergreen offer
- Advanced pitching, priming and sales psychology
Launch Strategies
- How to use a waitlist in the lead up to your next launches
- Creating a launch ecosystem
- Webinars, Masterclasses and livestreams
- Paid advertising
Team Management
- Hiring your support team + delegation tricks plus tips to eliminate stress when hiring
- Budgeting for hires
- How to anticipate team growth and hire the right person at the right time
And more!
- Consolidating your program into a scalable course
- Introducing Systems + Tech
- My Advanced Affiliate + Ambassador system
- The Piggyback / double launch strategy
